…a mix of some of the most popular and comprehensive search marketing tools that both Best Rank and other 3rd party websites offer. Each tool is organized into logical sections so that you can understand each main section at a time:
via SEO Tools – Search Engine Optimization – PPC – Keyword Research | Best Rank.
Companies too often hinder their own success by focusing too narrowly on selling products and not on what their customers actually need, says Dev Patnaik, a business strategist. Businesses could be more successful — and see competitive opportunities faster than their rivals — if they looked differently at what they were doing.
Mr. Patnaik, founder and chief executive of Jump Associates, a firm in San Mateo, Calif., that advises companies on growth strategies, and a part-time professor at Stanford, has written a book, Wired to Care: How Companies Prosper When They Create Widespread Empathy, scheduled for release this month.
Saturday Interview – Companies From Mars, Customers From Venus – NYTimes.com. Flickr photo credit: Melork
The Entrepreneur: Blake Mycoskie, 32
Background: A self-described serial entrepreneur and inveterate traveler, Mycoskie’s ventures have ranged from a laundry service for college students to a reality-TV network. In 2001 he was a contestant on the CBS (CBS) television show The Amazing Race (he finished third). In January 2006, Mycoskie traveled to Argentina to learn how to play polo, practice tango, and do some community service work. While there, he was struck by the country’s health and poverty problems and discovered that numerous children did not have proper footwear. Soon after, he came up with the idea to create a shoe for the U.S. market based on the traditional Argentine alpargata—a slip-on in lightweight fabrics and vibrant colors and prints. He envisioned a company that operated in a way that helped others while offering something unique for the consumer. …read more at BusinessWeek. Photo credit: TomsShoes.com