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SMB’s need more “local” outreach

I spoke at a local Chamber of Commerce here in the Portland area last week, giving a brief presentation on the fundamentals of SEO. Unlike a previous event I’d attended just three months ago in eastern Washington, about 75% of this audience had actually heard the term “SEO” before.

But after my brief synopsis on local search, I still received a couple of questions from the audience related to “claiming your listing” and what that was all about. It seems that even in incredibly savvy small business markets like the one I spoke in, the concept of a local search engine remains foggy for SMB’s… read more at SMB’s Need More “Local” Outreach.

Flickr photo credit: Uncleweed

By ArcherTC|2012-01-05T07:15:26+01:00January 30, 2009|Blog, Online Marketing|0 Comments

‘My online store gets just one sale a month!’

We enlisted e-commerce experts to help a bricks-and-mortar retailer make the transition online.

Dear CNNMoney.com: I have owned and operated a retail storefront for the past three years. I recently launched an online e-commerce Web site. I have paid an SEO guy each month and have aggressively marketed the site, but I’m only getting one sale a month. I am losing faith in all of the work, time and effort that has been put in. Do you have any suggestions on how to jumpstart the e-commerce portion of my business?

– Joanne Versaggi, Mélange Home Décor, Marlton, N.J.

Dear Joanne ... read more at ‘My online store gets just one sale a month!’ – Jan. 29, 2009.

Flickr photo credit: Pascale PirateChickan

By ArcherTC|2012-01-05T07:15:26+01:00January 29, 2009|Blog, Online Marketing|0 Comments

Web Analytics 101, Part 2

When using Web analytics, it’s easy to get caught up in all the numbers and statistics and lose sight of the overall goal — getting the intelligence you need to make effective adjustments to your Web site and online marketing strategies to increase the ROI your site delivers. It doesn’t do any good to use Web analytics to produce cool charts and reports but then fail to make adjustments to improve your site’s performance!

To illustrate how Web analytics can be used to make decisions to improve the effectiveness of an online marketing strategy and the performance of a Web site, consider the following examples:

Web Analytics 101, Part 2 – Search Engine Watch (SEW). Flickr photo credit: paul goyette

By ArcherTC|2012-01-05T07:15:26+01:00January 26, 2009|Blog, Online Marketing|0 Comments