The realm of blast emailing tools has been a pretty complicated one. Prices were complicated, features varied, and you really had to think through what you wanted in order to be able to effectively compare.

But with the announcement that VerticalResponse now offers 501(c)(3) nonprofits up to 10,000 emails per month for free, does that change? I think it might. VerticalResponse has been on our list of recommended tools for awhile – it’s well designed, feature-rich, has strong deliverability, and integrates well with other tools (especially Salesforce). Even without nonprofit discounts, it’s a very interesting option. At 10,000 emails for free, well, that might make it the obvious choice for most smaller nonprofits. …more from Idealware. Flickr image credit: m-c