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ArcherTC

About ArcherTC

American English text and design services for businesses and nonprofits in Germany, the EU, and worldwide that are targeting the U.S. marketplace. Copywriting. Translation. Editing. Proofreading. Print and web design.
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The 6 goals of SEO: choosing the right ones for your business.

“Virtually everyone who’s engaged seriously in the practice of search engine optimization has found it to have surprisingly versatile results. Site owners will often start out optimizing in order to rank for a particular term/phrase that’s relevant to getting customers, only to find that secondary and tertiary benefits from branding to reputation management to raw traffic all have an impact. Today I’d like to cover the different applications of SEO and talk about how to choose the right SEO objectives for your business.” …more on SEOMoz. Photo credit: RellyAB

By |2012-01-05T07:26:55+01:00January 15, 2009|Blog, Search Engine Optimization|0 Comments
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11 reasons you can’t ignore social media in 2009.

So, do you still think social media is a fad that we’ll all look back on and laugh at in the future? You can keep thinking that, but you’ll be stuck on the sidelines while social media continues to grow in 2009. In fact, let me give you 11 reasons you won’t be able to ignore social media this year. …more from Digital Labs. Photo credit: Caitlinator.

By |2012-01-05T07:15:26+01:00January 15, 2009|Blog, Online Marketing|0 Comments
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Century 21 moves its national TV money online.

“Century 21, one of the first real-estate companies to advertise on TV, is pulling all national TV advertising in 2009 and redirecting its efforts and ad dollars to the web. With the beleaguered real-estate market showing no signs of a turnaround, the realtor has decided to play the numbers and go where the buyers and sellers are: online. Beverly Thorne, senior VP-marketing, Century 21, said in years past the company has spent up to half of its advertising budget on creative for TV, but a majority of that money will be redirected to its online efforts in 2009.” More from Advertising Age. Logo credit: Canmorehomes.com

By |2012-01-05T07:15:26+01:00January 14, 2009|Blog, Online Marketing|0 Comments
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