Cause Marketing

A Respected Brand Can Get You Through Tough Times

When friends, coworkers and even family members find out that I went to Washington, D.C. for the Inauguration of President Barack H. Obama, they ask, What was it like? In their usually hushed voices, you hear one part awe, one part envy and two parts reverence. Even one of my husband’s friends, who mostly just nods when he sees me, asked to speak with me – during their sacred weekly call about football – when he heard that I was on the National Mall for the swearing in.

Certainly, everyone from my mom to Rupert Murdoch and from the Guardian to CNN, MSNBC and Fox News (and how often do they all agree?) have called Barack Obama a rock star. Even rival John McCain pejoratively referred to then-Senator Obama during the presidential campaign as a celebrity. …more at The Obama Brand: Lessons for the Nonprofit Sector « TSNE – Strategic Communications Blog.

Flickr image credit: tsevis